Arts Alliance Invests in Kenshoo

Ramat Gan-Based start-up Kenshoo has developed Search Engine Marketing (SEM) technology which allows automation of some of the tedious tasks involved in building online marketing campaigns. After receiving initial funding from Sequoia Capital in 2007, it has now received an additional injection of investment from Arts Alliance, a venture capital firm investing primarily in European companies.

Kenshoo’s platform, known as KENSHOO SEARCH, aims to automate and manage processes such as selecting relevant keywords, updating deep link URL’s, creating effective ads, providing and constantly updating bids, monitoring traffic, structuring cross platform campaigns and reporting and analyzing data on-time. According to their website, the platform works with the major search engines such as Google, Yahoo and MSN.

Thomas Hoegh, Managing Partner of Arts Alliance and a Board Member of Kenshoo, said they were impressed with Kenshoo’s innovative approach to search engine marketing. “This is a great team that has developed market-leading technology that solves the problems of online advertising by using a unique Quality Management approach.” He hopes the investment will help expand an already impressive list of clients.

Yoav Izhar-Prato, CEO and co-founder of Kenshoo, added that a “high calibre investor like Arts Alliance is an important endorsement of Kenshoo’s business and we believe they will be instrumental in helping Kenshoo to expand its market share both in the UK and in continental Europe.”

Check out the press release for more info.