Guiness World Records: Modu is Lightest Phone Ever

modu.jpgModu, which recently raised $100 million, has just been named the world’s lightest mobile phone by the Guiness Book of World Records: It weighs 40.1g (1.41 oz.) and its dimensions are 72.1 mm (2.8 inches) x 37.6 mm (1.4 inches) x 7.8 mm (0.3 inches).

Throughout Modu’s design process the emphasis has been on keeping the phone small, light and compact, according to the press release, so that it can be slipped into the various “jackets” it is intended for. Despite being miniature and minimalist, the phone still offers all the functions and capabilities of a normal-sized handset.

Zack Weisfeld, VP Marketing, said: “The Guinness World Record is a great achievement for a team that has worked tirelessly to take Modu from the drawing board to producing full working devices in less than a year. From the outset, Modu’s tiny dimensions and super light weight have been fundamental to delivering the disruptive, modular communication concept that Modu embodies.

“With Modu, the mobile phone can now be added to the list of ‘invisible’ items that people carry with them wherever they go, such as a bunch of keys, their wallet and their watch.”


Handset Start-Up Modu Secures $100M

modujackets.jpgCellular technology start-up Modu Ltd., which is valued at $150 million, has secured $100 million in funding commitments from investors, according to Globes. It’s still trying to raise additional funds and is continuing to present to local and overseas investors. The company was founded just 18 months ago by Dov Moran, a seasoned entrepreneur who founded and sold M-Systems to SanDisk for $1.6 billion.

Modu, which has previously raised $20 million from Gemini Israel Funds and Genesis Partners, has developed a cellular handset that can upload all forms of data from telephone numbers to multimedia files via USB from any computing device. It uses a unique memory technology and also incorporates Flash memory technology.

The Modu itself is a mini-cellphone that can slip into a variety of “jackets”, created by Modu or by third parties, that turn the Modu into a larger phone with different unique capabilities. It can also be used just to provide connectivity to larger consumer devices already existing in the market.

For example, the Modu can be slipped into a “music jacket” to create a phone with strong music capabilities. Or it can be used in a camera to make a camera phone that actually has a good camera. Moran says that many types of jackets will be created and envisions users changing jackets frequently, like one does with clothes or fashion accessories.

Cellcom has announced that it would exclusively market the Modu handset in Israel. Modu is also in advanced negotiations on marketing agreements with leading global cellphone and handset manufacturers.

See a cool video on Modu here.