In the News: Fixya, Intercure, Mazor, Perytons

According to webware, tech-support startup Fixya will announce a partnership with Best Buy whereby “customers wanting to perform their own fixes (or trying to dig others out of trouble) can go to the Best Buy Web site and access http://geeksquad.fixya.com from the “Customer Service” tab. They can search by product, SKU, manufacturer, or product category, or post a new query and receive community troubleshooting” for free. This is sure to boost traffic on Fixya’s site, which already claims over 6 million views per month. The site also boasts more than 30,000 “geek” contributors.

InterCure Ltd., a medical device company (TASE: INCR), announced yesterday that its RESPeRATE hypertension treatment device, clinically-proven to significantly lower blood pressure, will launch into full-scale retail distribution in the UK this May through leading pharmacy chain Lloyds.

“The full-chain launch of RESPeRATE at Lloyds Pharmacy clearly demonstrates the broad appeal of our effective and truly natural device-guided breathing therapy for hypertension,” said Erez Gavish, president and CEO of InterCure. Sixteen million adults in the UK suffer from high blood pressure. Left untreated, it may lead to heart attack, stroke and kidney or heart failure.

Founded in 2005 and based in Ness Ziona, Perytons provides developers, implementers and field engineers with analyzers for standard and proprietary wireless communication protocols. The startup announced today an enhanced version of it’s multi-antenna multi-channel 802.15.4/ZigBee analyzer based on Integration Associates EZLink 802.15.4 USB dongles. The tool provides the capability to analyze and track multiple network sessions that coincide in time in a user friendly manner. “We are excited to provide our customers a feature rich, user friendly analysis tool with very high reliability needed for analyzing sophisticated wireless networks.” – Yaron Soffer, Perytons Founder and CEO.

Mazor Surgical Technologies, a 2001-founded provider of the SpineAssist, a miniature surgical assistance system for a wide range of spine procedures, has signed a strategic cooperation agreement with the Cleveland Clinic Foundation. Mazor has received exclusive, worldwide licenses to two patents for the development of permanent implants for the spine.

CEO Ori Hadomi predicts that the product, which has already undergone a feasibility study, can reach market within a year. He adds that the product will open a new market to the company – orthopedic implants – and that it can also boost sales of Mazor’s own SpineAssist product line.

Finally, check out this Globes article about a Israel Venture Capital Research Center survey that shows that high tech start-ups in Israel have not been affected so far by a possible global slowdown, and that in fact venture capital funding is at a seven-year high.

Fixya Raises $6M from Pitango

fixya2.jpgIsraeli-based FixYa.com has raised $6 million in second-round financing from Pitango Venture Capital and Mayfield Fund, both of whom also invested in the first round of financing. Founded in 2005 by Yaniv Ben-Saadon, a seasoned entrepreneur of numerous consumer Internet ventures, FixYa gets more than 6 million viewers per month.

FixYa provides free tech support and technical help for gadgets, electronic equipment and consumer products, and its technical experts advise on fixing problems and provide instructions on proper usage of products either by chat or message posting. It plans on using its new funding to increase ties with Silicon Valley and expand U.S. operations, as well as introduce new features and incorporate third-party applications.

Raj Kapoor, managing director at Mayfield and former Snapfish.com CEO will join FixYa’s Board. He says “consumers are dealing with a tidal wave of increasingly complex products at the same time that fewer resources are being committed by manufacturers to customer service and support”…”We are proud to accelerate FixYa’s mission of helping consumers with this reality and the challenges they face as a result. FixYa’s community-based approach creates an efficient marketplace where people can ask questions and get answers to any high- or low-tech problem they may have with their gadgets or other products.”

Rami Beracha, managing general partner at Pitango Venture Capital: “Yaniv has exceeded every milestone he set for FixYa because of his team’s ability to respond rapidly to the needs of the FixYa community. We have good reason to believe that the pace of the company’s growth in the multi-billion dollar consumer-support market will continue unabated as more and more consumers make FixYa the go-to place to get help with their product questions.”

Check this for more detail.