Follow-Up: Eyeblaster Launches IPO

logo_eyeblaster.gifEyeblaster officially filed its Nasdaq IPO today hoping to raise enough cash to viably compete with online ad giants Google and Microsoft. Both of those companies have made clear their goals of competing fiercely to dominate the internet marketing field; Google recently bought DoubleClick for $3.2 billion and Microsoft bought Atlas Media for $6 billion.

Eyeblaster is seeking to raise $115 million to help fund its development of online marketing campaign solutions and become the dominant player in this lucrative field. Though it all began on a small scale back in 1999 in Ra’anana, Israel, the firm now has offices in 23 countries, is headquartered in New York, and counts MSN, Yahoo and AOL among its clients.

While it may seem an inauspicious time to be trying to raise money on Wallstreet, the firm is confidently pushing ahead. And it may just be the right time for such a move, as its revenues grew 62% to $44 million in 2007, and net profits rose 98% to 7.4 million, according to the Marker.

Check out this earlier post on Eyeblaster or the official press release for more info.

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Eyeblaster to Launch IPO on Nasdaq

logo_eyeblaster.gifAccording to Haaretz, Eyeblaster, an Israeli company founded in 1999 and valued at $300 million which develops rich media technologies is preparing to raise tens of millions of dollars this year by launching its IPO on Nasdaq. The company, which is headed by CEO and co-founder Gal Trifon, had initially raised $2 million from private investors and strategic partners and an additional $8 million in 2003 from Insight Venture Partners. Recently it raised another $30 million from private investors such as former Koor chairman Jonathan Kolber and Eli Barkat of BRM Capital.

Eyeblaster, who’s main competitor is DoubleClick, has 20 offices in 15 countries and over 200 employees. It “empowers Media Agencies, Creative Agencies and Advertisers to plan, create, serve, manage and measure online campaigns that deliver on the promise of digital marketing” and “provide cutting-edge campaign management tools and the skilled resources to successfully implement and operate them.” It served more than 84,000 advertising campaigns in 2006, 35% of which included video. Companies that incorporate Eyeblaster technology include Yahoo!, NYTimes.com, Disney, Coca Cola, General Motors and Unilever and numerous creative and media agencies worldwide.

For more info check out the company’s highlights.