Plugging Ads into Video Downloads

hiro_logo.gifHiro-Media is an Israeli start-up established by Vialis co-founders Ronny Golan & Ariel Napchi in 2004 with headqaurters in Tel Aviv and sales offices in New York and Sydney. It specializes in ad insertion into downloaded videos. According to their website “The HIRO technology embeds dynamic up-to-date and highly personalized, mid-roll advertisements into downloadable video content.”

According to MacWorld Hiro-Media’s technology is the first of its kind globally available for Macs:

“The solution means users can directly download films and shows directly from content providers’ websites, through peer-to-peer networks or from social networking sites to their PC’s and Mac’s. The video can be viewed when the user is online or offline, and is downloaded as a single file which works in QuickTime of Windows Media Player, with ads integrated into the programming.

“Advertisements are targeted to users’ preferences, so viewers will only see the advertisements they have requested. The embedded ad-solution means that revenue is always generated, whenever and wherever the content is viewed. Advertisers can change the mid-roll advertisements each time a video is viewed.

According to Napchi “Content owners and distributors have repeatedly stated that a solution was needed to provide Macs with the same video file as PCs, that could be watched on any platform and that would support embedded, targeted ads. Now they have it.”

The company plans to launch the first Mac version in Israel and has also arranged or is arranging deals with content providers in the US, UK and Israel for distribution of their content on the ad-supported model.

For more info check out the MacWorld article.


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