Eyeblaster to Launch IPO on Nasdaq

logo_eyeblaster.gifAccording to Haaretz, Eyeblaster, an Israeli company founded in 1999 and valued at $300 million which develops rich media technologies is preparing to raise tens of millions of dollars this year by launching its IPO on Nasdaq. The company, which is headed by CEO and co-founder Gal Trifon, had initially raised $2 million from private investors and strategic partners and an additional $8 million in 2003 from Insight Venture Partners. Recently it raised another $30 million from private investors such as former Koor chairman Jonathan Kolber and Eli Barkat of BRM Capital.

Eyeblaster, who’s main competitor is DoubleClick, has 20 offices in 15 countries and over 200 employees. It “empowers Media Agencies, Creative Agencies and Advertisers to plan, create, serve, manage and measure online campaigns that deliver on the promise of digital marketing” and “provide cutting-edge campaign management tools and the skilled resources to successfully implement and operate them.” It served more than 84,000 advertising campaigns in 2006, 35% of which included video. Companies that incorporate Eyeblaster technology include Yahoo!, NYTimes.com, Disney, Coca Cola, General Motors and Unilever and numerous creative and media agencies worldwide.

For more info check out the company’s highlights.


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